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Booklets, leaflets and folding options

One sheet becomes a compact publication — if you pick the right fold and lay the content out across panels.

Booklets, leaflets and folding options

A booklet packs structured information into a convenient format: services, a programme, instructions or a price list. The key decision is the fold: it sets the number of panels, the order of opening and the logic of the text.

We have a separate folding guide with diagrams for every option: how the flat sheet looks and what it becomes after folding. Sizes and fold direction are confirmed against your artwork.

Folding options

  • No fold — a plain leaflet or information sheet
  • Single fold (half fold) — four panels
  • Letter fold and roll fold — six panels
  • Z-fold and accordion — equal-width panels
  • Accordion with four or more panels
  • Gate fold and double gate fold
  • Cross fold and parallel double fold

What to allow for in artwork

  • Panels folding inwards are slightly narrower — allow for it in layout
  • Safe margins near fold lines so text is not broken
  • Panel order on the flat sheet differs from reading order
  • Paper grain direction affects how cleanly the sheet folds

Typical uses

  • Service catalogue and short price list
  • Event programme and venue map
  • Instructions or a customer reminder card
  • Takeaway menus and handouts

Who it suits

  • Companies presenting services at meetings and trade fairs
  • Cafés and shops — compact menus and cards
  • Event organisers
  • Organisations that need clear information material

What to include in your request

  • The fold you want, or the task it should be matched to
  • Flat and folded size, if either matters
  • Number of panels and volume of text
  • Run size and paper preferences
  • Artwork already laid out in panels, or source material

Good to know

  • Exact panel sizes and fold direction are confirmed against the actual artwork.
  • Heavier paper needs creasing before folding — that is discussed separately.

Frequently asked questions

Need a quote for your project?

Describe the product, the run and your timing — we will confirm the details and match a solution to your artwork.